I read a fascinating article in one of my gardening magazines recently that has really started me thinking about my own new voice over business. The article was about two college freshmen from Princeton University that came up with a genius concept for plant food. The 'food' is made from liquefied worm poop. Literally. Food waste from large scale food producers is fed to worms, the castings (or poop) are then processed and liquefied. Early research shows the result is as good if not better than commercial brands. Along the way, these two college students decided to use recycled soda bottles for their 'containers', rejected spray tops for the nozzles, and rejected shipping boxes for their own shipments. The name of the Company is TerraCycle, and you can now pick up their all purpose plant food almost anywhere.
In fact, we picked up a bottle yesterday and started using it last night...I will let you know the results in a month or so.
What I love about this company is that it began with an old concept (worms being good for plants) that became 'new and different'. Months of scientific research went into the development of the food. These guys found earth conscious and money conserving ways to produce their product, bottle it, and ship it. The product is sold at a reasonable price, competitive without being 'cheap'. When I buy it, I feel good about getting a quality product, while supporting conservation at the same time.
As I look at my own business, I want to use these two young men as my models. I want to take an old concept (voice acting) and make it somehow new and fresh. I want to research new voice techniques, spend time on quality auditions and jobs. I don't want to waste money on unnecessary equipment just because someone else has it, or it's the 'cool' product of the moment. When a client 'purchases' my product, I want them to feel good about their decision. I want to give a quality product at a competitive price without being 'cheap'.
Miss any of these steps, and 'worm poop' is all I have to offer!