I have been a voice actor for about 12 years now. I've been full-time with my voice over business for a year and a half. Only in the last few months have I begun to slowly grasp this concept of branding.
As voice actors, we hear the word all the time. It haunts us...it keeps us awake at night! (OK, maybe it's not THAT bad, but it is something we think about, right?) We know it is vital to our business, but we don't always understand it, or know how to achieve it.
That's why I am SO thankful I am a student of Nancy Wolfson. Few understand branding as well as she does. The best part? She is able to put it into plain English so the rest of us can understand it!
A while back, I participated in a teleseminar hosted by Voice123. It was approximately an hour and a half lesson with Nancy Wolfson and Anna Vocino dedicated to the importance of great branding. This teleseminar is what convinced me I had to study with Nancy.
Now, through the power of YouTube, this priceless information is available to the public...for FREE! This is a must-watch if you want to take your business to the next level!
The Power of YOU, Inc: Work Your Brand to Get More Work
(You may notice a few technical problems in the beginning with the audio...hang in there- this information is priceless!)