Last week, following my photography class, I was invited to join my instructor and a few fellow photographers for lunch. At one point during the meal, conversation turned to business, and the different aspects of marketing, networking, etc.
We all agreed that one of the most difficult parts of owning a business is prospecting for new clients. We admitted that we had all lacked a time or two in our follow up with potential business.
I remarked that as creative professionals, 90% of our time seems to be spent trying to get work, while 10% of our time is spent actually doing the work (something I've said many times before!).
That's when Chris (yes, that's his real name) explained a different way of looking at things. He said that prospecting for clients IS the job. All of the calling, e-mailing, researching, networking, marketing, advertising, accounting, paperwork, etc- that's what our job is. Now, getting the work? That's one of the perks of doing business!
Since I had never really looked at my business from that angle, I thought it was important to share. Perhaps you've been looking at it all wrong as well? I often say, "I love my job!" What I mean is, I enjoy the perks. From now on, I plan to change my attitude and embrace the job as a whole.
So- starting first thing this Monday morning, I am excited to get to work! And, I'll make a point to relish the 'perks' that come my way!
Kara Edwards Voice Over
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7 comments:
You go girl! Love that positive attitude.
Still need to get there for a visit :(
Thanks Dee!
You do need to visit! :) And I need to get back to Charlotte soon too- I really want to take pictures of you and your new fiance!! (BTW- I am LOVING following your blog!)
-K
Well, I would say that marketing can be a BIG part of the game, but there are actually many, many voice actors who do quite well simply by auditioning for their agent(s) and choose to do little if any marketing. The real work in voiceover as it has been said throughout the years is the audition. I think a big problem with people entering the industry today is that they spend very little time on their craft and the bulk of it on marketing. Ultimately it comes down to working out a good balance, taking care of your needs and responsibilities outside of your vocation, and delivering the best auditions you can. Then deliver that same enthusiasm and delivery that booked you the job.
Very, very well said J.S.!! Thank you!!
-K
You know I love Positive Thinkers! And you're one of the best! What a GREAT post! You will have an amazing day! Love ya - Penny
Penny- you always manage to make me smile :) Thank you for your comment!!
-K
Kara,
I always learn and enjoy your posts. I do agree with JS Gilbert, we need to adress marketing,and networking while at the same time keep up with practicing and improving our talents. Balance is most important.
Chrissy
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